OpenAI to test a visual ad format during image generation in ChatGPT

ChatGPTProduct changeAnnounced

OpenAI introduced a new visual ad format for ChatGPT that shows images of product inspiration, product usage or the experiences they make possible.

Initially OpenAI will test the format during image generation in ChatGPT for users on the Free and Go plans.
OpenAI says ads will be clearly labeled and remain separate from the image being created, and that advertising does not influence the answers ChatGPT provides.
Testing will begin later this month in the US with an initial group of advertisers.
The same post expands measurement partners for ChatGPT Ads and makes Negative Phrases available to qualifying advertisers.

Who can use it: Free and Go plan users in the US during the initial test. Advertisers: an initial group at first; businesses can sign up at ads.openai.com.
When: Announced October 5, 2026. OpenAI says testing will begin later this month (October 2026) in the US and gives no exact date.

Read the official announcement for access details. Availability can depend on your plan, region or workplace settings.

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