ChatGPT adds virtual try-on and saved favourites for shopping

ChatGPTProduct changeConfirmed

OpenAI added two shopping features to ChatGPT.

A 'Try on' button appears on product listings for clothes and accessories; select it, then take or upload a selfie to generate a virtual try-on with ChatGPT Images.
Your reference photo is saved for future try-ons and can be changed or deleted in Settings, Personalization, Reference photos.
You can also save any product to Favorites or create a folder to organize your finds in your ChatGPT Library.

Who can use it: Available in ChatGPT on mobile and web. The release note does not restrict it to particular plans or regions.
When: Listed in the ChatGPT release notes on October 1, 2026.

ChatGPT release notes Announced 2026-10-01 · date only

Read the official announcement for access details. Availability can depend on your plan, region or workplace settings.

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